Renard

• Managed sales objectives of 2 LVMH brands (Givenchy & Kenzo) and 3 product categories (fragrance /makeup/skincare) over 30 countries. • Defined international retail education strategy and digital strategy for 2 LVMH brands (Givenchy, Kenzo) and 3 categories (fragrance /makeup/skincare) • Created and maintained a digital application allowing more than 28000 beauty consultants to learn how to sell LVMH products. • Develop brands' digital presence: implement effective digital marketing strategies to reach a wider audience and increase brands' visibility on online platforms. This included advertising campaigns on social networks, SEO optimization, data and trend analysis to improve user engagement and increase online sales. • Administered and interpreted the analytics of the application (Power BI) every month as well as the different problems that the platform may encounter. • Strengthen digital education: The aim is to offer captivating and informative educational content to raise customers' level of knowledge about each brand's products, ingredients, manufacturing techniques and history. This could be measured by customer engagement with educational content, the sharing of information on social networks and an increase in specific inquiries. • Implement training programs for sales teams, participate in key digital product development projects to enhance the online and in-store customer experience, and work closely with marketing teams to develop innovative communication strategies. • Have in my responsibility and duty to mentored and help digitally on the application as well as on the creations of their contents the Head office of the following countries: UK, Germany, Italy, Belgium, USA, Japan, Brazil, Columbia, Luxembourg. • Designed training assets & managed international learning training for 28000 beauty consultants in 30 countries (brief communication agencies, build and launch saes contests & training) • Implement event coordination for worldwide events, pop-ups, seminars, photoshoots. • Improving the in-store customer experience.

Participated to the French launch with the support of the UK Tech, Product, Marketing & Operations teams. • Marketing strategy: adapted customer USPs to the French market. • Solutions: generated and tested business solutions (B2B2 platform, Swift, Aircall, Salesforce, …) • Customer experience: tested & adapted customer French digital experience (research, quote, digital subscription, car collect & delivery, payment, claims). • Brand content / SEO: implemented French content strategy by writing SEO content. • Partnership: managed partners (150 drivers, 40 garages) hiring, training and integration. • Business launch: supervised and assessed first customers for Fixter’s launch in 4 cities (Paris, Lyon, Lille, Bordeaux) • Customer Relationship Management: managed customer queries & complaints (live chat, phone, email)

Customer Success Representative I worked in 3 Customer Service Centers to assess customer needs & manage customer inquiries, generating sales leads. • Answered phone, emails, chats and responded to customers' requests, handled customer complaints. • Management front and middle office.

I managed the brand’s social media communication (Instagram, Facebook, LinkedIn, Twitter). • Built the Social Media strategy in correlation with the global communication strategy by maintaining the database, using the key performance indicators, settling marketing goals and tactics, creating costumer profiles and the target audience, and organizing a social media content calendar. • Analyzed performance data and reports and optimized. • Conceptualized engaging content that aligns with the social media platform. • Used social media management tools (Mailchimp). • Animated the company's various social networks, write or relay content, recruit and retain influencers, strengthen and optimize interactions between communities.