Prevot
À propos du candidat
Ville
Travail et expérience
Global tour of the organization within each department and functions. Training in the Robertet laboratories (perfumer) - Design, composition and development of perfumes.
Within the marketing development team : Coaching and follow-up (pack, purchasing, supply) of all tools developed (gifts, boxes, art of gifting or retailtainment tools) from initial briefing until final validation. Consolidating competitive intelligence to identify consumer needs and capture upcoming trends. Conceptual research and creative proposals (moodboards) in relation with trends and materials.
Within the marketing digital team : E-trade (e-retail & e-commerce) - Planification for websites (brand and retailers), encompassing banners, newsletters, special activations (TikTok and sampling), creation and launching of packages for new collections. CRM - Launching tactical campaigns, addressing loyalty program needs, conducting analysis and monitoring competitive benchmark.